News & Guide
1st July 2025
5 minute read
We’re pleased to share that our residential conversion proposal for The Creamery, a non-designated heritage asset in Rossendale, was approved unanimously at the planning committee last week.
This project reflects our approach to sensitive reuse, collaborative engagement with stakeholders and a firm understanding of how to align design with local planning policy.
Maverick Gent
Director
Achieving unanimous support at the planning committee doesn’t happen by chance. Our success was the result of careful preparation, collaboration, and responsiveness.
From the outset, we engaged closely with Rossendale Planning Authority and the Rossendale Civic Trust to address their initial design comments. We took on board feedback from both officials and local residents, refining the scheme to retain the building’s character while delivering two high-quality homes.
This collaborative approach helped build trust and demonstrated our commitment to preserving the site’s heritage as a non-designated asset, all while meeting policy requirements. Clear communication, thorough documentation, and proactive problem-solving were key ingredients in securing a smooth approval process.
Key to the proposal’s success was aligning with multiple key polices within Rossendale adopted Local Plan:
Policy SD1: Presumption in Favour of Sustainable Development
The site is within the urban boundary, and the reuse of an existing structure represents sustainable and efficient land use.
Policy SD2: Urban Boundary
Residential development is supported in this location, helping the borough meet housing targets on previously developed land.
Policy ENV1: High Quality Development in the Built Environment
Retaining façade features and material character helps preserve local distinctiveness and architectural detailing.
Policy TR4: Parking
The scheme includes two separate off-street parking spaces with EV charging readiness, safe pedestrian access, and preservation of all six original gateway piers.
Policy ENV6: Climate Change and Low Carbon Development
The site’s conversion approach reduces embodied carbon and supports the borough’s climate goals with EV infrastructure.
Here’s what helped us secure a unanimous approval, and what you can take forward:
Know the Planning Policy
Cite relevant Local Plan policies and explain how your design supports each one. Referencing them clearly (e.g. SD1, ENV1) shows your team understands the framework.
Collaborate Early and Respond to Feedback
We revised the façade and materials based on comments from the Civic Trust and case officer. Proactive design changes build trust and remove reasons for refusal.
Solve Issues, Don’t Dodge Them
Parking, privacy, and BNG were all addressed through clear drawings, planning conditions, and respectful dialogue. This reduces pressure on committee members.
Keep the Presentation Focused
At committee, your speech should be confident, concise, and accessible. Avoid jargon. Highlight benefits and confirm how concerns have been resolved.
Show You’re Invested
Attend in person or send someone knowledgeable. Our presence helped reassure members that the applicant was committed to delivering quality.
Get a full guide on how to give yourself the best chance at committee here.
This project showcases how working with planning authorities, respecting local feedback, and grounding design in policy can turn a challenging site into a real success story. The unanimous decision is testament to a collaborative approach, thoughtful detailing, and policy-driven architecture.
If you’re navigating a heritage-led development or planning committee process, we’d be happy to share more insights.
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